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15 Best Clevertap Alternatives To Boost Your Engagement Efforts

Discover the Clevertap alternatives to take your engagement strategies to the next level. Explore and find the perfect fit for your business.

customer lifecycle management
clevertap alternatives
avatarAkram HassanMay 26, 2024

Are you looking for alternatives to Clevertap? If you want to explore other options for managing the lifecycle of your customers, you’ve come to the right place. In this blog, we’ll dive into Customer Lifecycle Management, comparing different tools, features, and functionalities to help you determine the best fit for your needs. Let’s start exploring Clevertap alternatives!



What Is Clevertap?

Person Interacting with Customers - Clevertap Alternatives

CleverTap is a cloud-based customer engagement and user retention platform that helps businesses create customized user experiences and drive user engagement. It provides real-time user behavioral analytics to understand who users are and engage with them on the right channel at the right time. Marketers can create customized, targeted marketing campaigns that include push notifications, triggered messages and scheduled offers. Customer insights help decide which message works with what segment of users.

Users can correlate and visualize data across multiple sources on one single dashboard. CleverTap includes visitor user profiles complete with demographic data, user activity, event interactions, responses and usage history. Marketers can compare user behavior and analyze how users move through the sales funnel. App uninstalls can also be analyzed to personalize win-back campaigns. CleverTap can send messages through multiple engagement channels including push, in-app, SMS and email.



Best Features Of Clevertap

Woman talking to Customer - Clevertap Alternatives

Clevertap is a robust customer lifecycle management platform designed to help businesses engage and retain customers effectively. Here are some of the standout features that make Clevertap a popular choice among businesses:

1. Analytics

Clevertap provides powerful analytics tools that help businesses track user actions within the app, identify drop-off points, and analyze churn to improve customer retention. It offers advanced analytics capabilities such as funnels, cohorts, trends, pivots, and flows, allowing businesses to gain deep insights into user behavior and preferences.

2. Segmentation

Clevertap enables businesses to segment users based on past behavior, real-time actions, and user profile data. By creating live user segments that qualify users in real time as they perform actions, businesses can deliver personalized and targeted engagements that resonate with their audience.

3. Campaigns

With Clevertap, businesses can create multi-channel marketing campaigns that span push notifications, emails, SMS, and in-app messages. The platform also offers optimization tools like A/B testing, optimal time sending, and reach maximization, helping businesses maximize the impact of their marketing efforts.

4. Journeys

Clevertap's journey feature automates multi-step, cross-channel campaigns that engage users at the right moment in their customer lifecycle. By leveraging Clevertap's journey feature, businesses can deliver timely and relevant messages to users, enhancing their overall experience with the brand.

Clevertap provides a comprehensive solution for managing and enhancing customer journeys, delivering insights and measurable outcomes with no code.

Optimizing Customer Journeys with Rengage

We accelerate your customer journey from onboarding, activation to conversion and churn. Enabling customers to unlock revenue from their existing user. With Rengage, you can get insights into your segments, run campaigns with an intuitive journey manager, and get insights to measure how your journeys impact users conversion through our Journey Moments and Journey Builder features.

  • Journey Moments: insights into your micro-segments
  • Journey Builder: intuitive multi-channel marketing automation
  • Insights prediction and attribution.

Book a free demo to learn about how you can transform customer interactions into personalized experiences that drive loyalty and growth.



Why Consider A Clevertap Alternative?

Person Talking to Eachother - Clevertap Alternatives

If you are looking for a robust alternative to Clevertap, exploring other options is smart. Many brands decide to switch from Clevertap for various reasons. For instance, when a company needs more advanced features such as website personalization and product recommendations, it might want to search for a different platform. If data unification capabilities through a genuine customer data platform (CDP) are sought, they will look beyond Clevertap.

If more versatile and robust channel-specific tools to communicate with users are required, Clevertap's limitations could drive businesses to consider alternative solutions. If better customer support and enhanced data accuracy are needed, the search for a Clevertap alternative intensifies. While Clevertap has strengths in mobile app analytics and marketing, other customer lifecycle management platforms offer a more comprehensive set of features and capabilities.

15 Best Clevertap Alternatives To Boost Your Engagement Efforts

1. Rengage

Rengage - Clevertap Alternatives

Rengage offers a comprehensive solution for managing and enhancing customer journeys, delivering insights and measurable outcomes with no code. The platform accelerates the customer journey from onboarding, activation to conversion and churn, enabling customers to unlock revenue from their existing user base. With Rengage, users can gain insights into their segments, run campaigns using an intuitive journey manager, and measure how their journeys impact user conversion through features like Journey Moments and Journey Builder.

Book a free demo to learn how to transform customer interactions into personalized experiences that drive loyalty and growth.

2. Braze

Braze is an omnichannel customer engagement platform that allows brands to scale and personalize messaging across multiple channels such as email, push notifications, SMS, and WhatsApp. While Braze is excellent for messaging channels, it lacks advanced website personalization capabilities, prompting brands that want to maximize website conversions and revenue to integrate it with another solution.

3. Webpushr

Webpushr is a straightforward and user-friendly CleverTap alternative with a highly focused dashboard. The platform is ideal for users who find themselves overwhelmed by the plethora of options offered by other push notification services. Webpushr provides standard targeting and personalization features and robust integrations with WordPress and WooCommerce.

Most campaigns on Webpushr require minimal coding experience, making them easy to launch even for users with no prior push notification experience. Users have access to all features across all subscriptions, including the free tier, with the only restriction being the number of subscribers supported.

4. PushAssist

PushAssist offers an interface similar to Firebase or Google Analytics, making it a seamless fit for marketing teams with experience in either software. The platform provides segmentation tools, push notification scheduling, personalization options, support for popular browsers, and detailed analytics. Like PushEngage, users can sign up as a publisher partner to display ads using push notifications and monetize their blogs. PushAssist's free plan supports 3,000 subscribers and unlimited notifications.

5. Adjust

Adjust is trusted by growth-driven marketers globally as a mobile marketing analytics platform. The platform's solutions enable measuring and optimizing campaigns and safeguarding user data. Adjust powers thousands of apps with built-in intelligence and automation, backed by responsive global customer support. As a subsidiary of AppLovin, Adjust provides developers with an integrated set of solutions to address user acquisition, monetization, and measurement challenges.

6. UserInsider

UserInsider takes customer data platforms (CDPs) to the next level by unifying customer data from various sources like websites, apps, CRMs, and marketing tools. The AI-powered platform excels not only in collecting data but also in activating it for impactful experiences. UserInsider analyzes customer behavior and predicts future actions, orchestrating personalized journeys across all channels, including email, SMS, push notifications, and in-app experiences.

7. Customer.io

Customer.io is a straightforward platform that is easy to start, making it popular among startups and SMBs. The platform offers a flexible data model that allows easy ingestion and updates of data without concerns about information loss during integration. Users can seamlessly integrate email, SMS, push notifications, basic in-app messaging, and webhooks within a single workflow. Customer.io is recommended for tech-savvy marketers or developers in SaaS startups or SMBs.

8. OneSignal

OneSignal is a customer engagement solution tailored for small businesses and individual creators. It offers limited engagement and automation features at a lower price point. Geared toward omnichannel messaging, OneSignal does not provide data unification or advanced web and app personalization capabilities.

9. Adobe Analytics

Adobe Analytics is an enterprise analytics solution that offers brands real-time insights into customer behavior, attribution analysis to make data-driven budget decisions, and predictive analytics for forecasting future behaviors. Integrated with the Adobe Experience Cloud, Adobe Analytics is easily combined with products like Adobe Target.

10. Plotline

Plotline is a customer engagement platform designed for B2C companies to enhance user activation, feature adoption, and conversions within their apps. The platform focuses on in-app experiences, guiding new users through onboarding processes, highlighting new features, and delivering targeted promotions with native overlays and embeds that blend seamlessly with the app's design.

11. MoEngage

MoEngage is a customer engagement platform incorporating CDP functionalities. It gathers customer data from various sources, such as websites, apps, and purchase history. The platform unifies this data to create a holistic customer profile, enabling targeted marketing campaigns across multiple channels, such as email, SMS, and push notifications.

12. Segment.com

Segment.com simplifies how businesses organize, clean, and control customer data, serving as a central hub that aggregates data from websites, mobile apps, and marketing tools. The platform cleans and organizes data, making it easier to analyze and utilize for marketing, product development, and other customer-centric initiatives.

13. WebEngage

WebEngage provides an easy-to-use interface similar to CleverTap, offering engagement and analytics capabilities. The platform boasts comprehensive behavioral analytics for cohort analysis, managing conversion funnels, and uninstall tracking. WebEngage is a newer platform than CleverTap, making it a user-friendly business option.

14. Airship

The Airship platform excels in customer engagement, lifecycle marketing, data solutions, and analytics, enabling teams to engage customers across various digital channels. The platform features AI-powered predictive functionality to enhance messaging and customer loyalty, offering robust push notifications and messaging capabilities.

15. Iterable

Iterable is a cross-channel marketing platform that caters to email, SMS, web, mobile, and more, providing tailored solutions for eCommerce, media, mobile app, and B2B enterprise software companies. While Iterable helps build personalized campaigns and messaging for these industries, it does not offer advanced website personalization or support messaging channels like WhatsApp and Facebook Messenger.

4 Criteria To Consider When Choosing Clevertap Alternatives

Person talking to Customer - Clevertap Alternatives

1. Define your use case

Consider what you'll need the platform to do and the features required. For example, you might require a solid journey mapping feature and context analytics for insight into conversion opportunities. You should also consider essential integrations to fit your current workflow.

When exploring alternatives to CleverTap, defining your use case is crucial. Consider the specific features and functionalities you require from a customer lifecycle management tool. For instance, you might need robust journey mapping capabilities to visualize and optimize the customer experience. Context analytics can provide valuable insights into conversion opportunities. Consider the integrations you need to ensure the new platform seamlessly fits into your existing workflow.

2. Scalability

Observe whether the platform can continue to meet your business needs as you grow.

Scalability is another critical factor to consider when evaluating CleverTap alternatives. Ensure that the platform can accommodate your growing business requirements. As your customer base expands, you will need a tool to scale with your organization. Look for solutions that offer flexibility and scalability to support your future growth.

3. Customer support

In addition to choosing a tool that will have your team up and running quickly, aftercare is essential. Be confident that you'll receive quick support if any issues arise.

Customer support is crucial to selecting a new customer lifecycle management platform. Beyond the initial onboarding and setup process, consider the level of support the vendor provides. Ensure that you choose a tool with a reputation for excellent customer service. Quick and efficient support can make a significant difference in resolving issues and maintaining operations in times of need.

4. Affordable

Before committing, the free trial option lets you see whether the platform is right for your business. Compare pricing, features, and, where possible, use the free trial to help you decide.

Affordability is another vital consideration when exploring alternatives to CleverTap. Before committing, take advantage of free trials to assess if the platform fits your business. Compare pricing plans and features to determine the best value for your organization. Utilize the trial period to evaluate the platform's performance and capabilities to make an informed decision.



Create Personalized Experiences That Drive Loyalty and Growth with Rengage — Book A Free Demo Today

In customer lifecycle management, Rengage is a powerful tool enabling businesses to enhance and manage customer journeys effectively. The platform provides a comprehensive solution that delivers measurable outcomes and insights without coding. Rengage is designed to accelerate the customer journey from onboarding to activation, conversion, and even churn, enabling businesses to unlock revenue from their existing user base.

Unlocking Revenue with Rengage

Rengage equips businesses with the necessary tools to get insights into their customer segments, run campaigns effectively with an intuitive journey manager, and measure the impact of these journeys on user conversion. The platform features innovative components such as Journey Moments and Journey Builder, essential in driving customer engagement and loyalty.

Understanding Micro-segments with Journey Moments

Journey Moments is a feature within Rengage that gives businesses insights into their micro-segments. By understanding these specific customer groups, businesses can effectively tailor their marketing efforts to address each segment's unique needs and preferences. This level of personalization can significantly enhance customer engagement and drive loyalty.

Driving Effective Marketing Campaigns with Journey Builder

The Journey Builder component in Rengage empowers businesses to create multi-channel marketing automation campaigns that resonate with their target audience. Businesses can automate personalized customer interactions across different touchpoints by leveraging this feature, leading to a seamless and engaging customer experience. This level of automation boosts operational efficiency and enhances customer satisfaction and loyalty.

Gaining Valuable Insights with Rengage

Rengage offers businesses predictive and attribution insights that are crucial in understanding the performance of their customer journeys. By leveraging these insights, businesses can refine their marketing strategies, optimize customer interactions, and drive growth. With the ability to measure the effectiveness of their campaigns and initiatives, businesses can make informed decisions that positively impact their bottom line.

Transforming Customer Interactions with Rengage

Rengage is a game-changer in customer lifecycle management. With its innovative features and capabilities, businesses can transform customer interactions into personalized experiences that drive loyalty, growth, and revenue. By leveraging Rengage, businesses can unlock the full potential of their customer base, drive engagement, and achieve sustainable growth in today's competitive business landscape.